3min chapter

The Bootstrapped Founder cover image

38: Customer Retention: How to Keep Them Around / The Zero to Sold Launch

The Bootstrapped Founder

CHAPTER

Increasing Your Revenue Will Increase Yours

In an ideal world, customers would continuously notice what a fantastic product you provide them with. But sadly, life gets in the way and things are much more important to your customers than telling you how great you are. Your customer lifetime value is inextricably linked to the perceived value that your customers have of your product. Nurturing strategies in crease the customers perceived value of your product will make the cancellation feel like a more significant loss to them.

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