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The Architects Behind Brands You Love: How Red Antler Builds Obsession-Worthy Companies

The Retail Pilot

CHAPTER

Ingredients for Building a Memorable Brand

This chapter explores the dedication required in building a brand, using Pop-Up Bagels as a case study. It highlights the importance of knowing your target audience, emphasizing clarity and uniqueness in branding, and the role of compelling storytelling in connecting with customers.

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