5min chapter

The Big Story cover image

The AI Gold Rush - E249

The Big Story

CHAPTER

ShareThru's Impact on the Ad Industry's Carbon Emissions

Ad Exchanger is in the process of finalizing a research report about sustainability that surveyed our audience. ShareThru has officially committed to reach net zero by 2030 through the Science Based Targets Initiative. We're also involved with ad net zero working groups, the IAB tech lab sustainability working groups, and other bodies to help move the industry forward. At Ad Exchanger we are going back to turn our attention from generative AI to the privacy sandbox.

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