"Design and business only work together if there is common ground."
That's one of the quotes from the conversation I recently had with David Dunne.
But finding this common ground is easier said than done.
These days it's still the school of management that's driving most companies.
And I think you'll agree that design and management don't necessarily share the same world view, beliefs and approaches.
These differences create tensions. These tensions prevent both sides from achieving the best possible outcomes.
What David Dunne and his colleagues are doing is creating a shared language around these tensions (they refer to them as double binds).
This shared language is essential! Because that helps to make these tensions tangible.
And once they are tangible it becomes much easier to create mutual understanding and find constructive ways to work with each other.
In this episode David shares the 6 double binds he uncovered through his research. I'm sure you'll recognize a few ;)
Want to finally break through some of that stubborn resistance you meet when trying to embed design within your organization?
Then this episode is just for you!
--- [ EPISODE GUIDE ] -—
00:00 Welcome to the Show
04:15 Who is David Dunne
06:00 What are double binds
08:45 Why is this important
10:30 Creativity in organisations
12:30 Examples of double binds
14:45 How do you know you're in a double bind
20:00 General principles to the solutions
27:00 Humility and reflection
28:45 Other examples
30:30 Who needs to hear this
33:45 Lessons from the Circle
35:45 What is the risk
39:00 Reaching out to David
39:30 Open questions
41:30 Closing thoughts
--- [ CIRCLE ] -—
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https://www.servicedesignshow.com/circle/
