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Akimbo: A Podcast from Seth Godin

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How to Synchronize Your Watches

There didn't use to be time zones. There used to just be the church in the middle of town with a bell on it, and every single town had a slightly different time. The reason we need everybody to show up at work at the same time is because if you came in late, the whole factory slows down. And i would like to begin by arguing that, except for maybe some cave paintings in france, almost all the interactions human beings had for a million years was in real time, face to face. But then it shifts. It shifts because being out of sink, called a sink right, is actually a lot more efficient than everything having to happen when it happens. So

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