How the @!#$ does advertising work, with Cadillac CMO Melissa Grady
Decoder with Nilay Patel
00:00
Understanding Advertising Effectiveness through Data Tracking
This chapter explores the complexities of assessing the effectiveness of advertising, particularly in the realm of podcast promotions. It highlights the use of promo codes and advanced measurement techniques used by major brands to evaluate the impact of targeted marketing campaigns on sales performance.
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