2min chapter

TechMagic with Cathy Hackl cover image

New Commerce Models

TechMagic with Cathy Hackl

CHAPTER

New Tools and New Technology Platforms Are Opening Up New Commercial Opportunities

In 2021, it was revealed that Fortnite sold close to $50 million worth of a single set of NFL skins. As people become more comfortable with virtual worlds, they are open to new modes of commerce. Gen Z, Gen A, young millennials are just point in fact using new tools. They are using their Alexa devices to shop. And it's natural that when people are using new tools, that's going to be a tool that's used for commerce.

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