How to Do User Research (Even if You’re on a Budget)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
00:00
Why Focus Groups Are Better Than Yousateand?
Focus groups are just crap. Usar testing is about gathering facts. You have to put your test pertisment at ease, make them feel comfortable sitting next you. Use tho test in person is totest, not scenting. Then focus groups. Andi think doing market research is something completely different from do usur research. No there are no easy questions for user tests - they must be asked by someone who knows what they're talking about and can give a balanced view of the situation. It's very important that people don't forget their own opinions when it comes to product reviews or any other form of customer service. There will always be some sort of controversy over whether an app has been
Transcript
Play full episode
