S2 E48 - You Launched Your New Demand Strategy, Now What?
Stacking Growth | The B2B Marketing Podcast
00:00
What's the Key Signal Number Two?
Key signal one is demo or high intent, what we call hand raisers or declared intent volume. Another area I like to look for with clients is called like a brand aware, or a brand recall signal. So it's showing the strength of someone who can recall your brand and are coming inbound based on that brand recall. If you're not seeing that brand volume or that demand volume coming up really strong in the first month, it just kind of depends business to business as well.
Play episode from 06:23
Transcript
