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Advantages of Lab-Grown Cotton and Market Strategies
The chapter explores the benefits of lab-grown cotton such as reduced environmental impact and potential for lower carbon emissions compared to conventional cotton. It delves into the process of lab-grown cotton production, discussing the technological advancements and plans for market entry strategies while targeting various sectors like fashion, textiles, and medical products. The chapter also addresses the challenges related to cost, transparency with clients, and the comparison with the clean-meat industry for inspiration in approaching scalability and affordability.