How I Built This with Guy Raz cover image

Marucci Sports - Kurt Ainsworth

How I Built This with Guy Raz

CHAPTER

From Players to Products: The Rise of Marucci Bat Company

This chapter explores the founding of Marucci Bat Company and their unique marketing strategy that utilized relationships with major league players. It also highlights the branding decisions and the impact of injuries and contracts on player salaries within the context of their early experiences.

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