Special: Acquired x My First Million
Acquired
The Rise and Fall of Bebo: A Social Media Journey
This chapter chronicles the ascent and subsequent decline of the social network Bebo, founded by Michael and Sochi, and their ambitious acquisition back for $1 million. It highlights the strategic decisions made during the relaunch, including innovative marketing tactics and product experiments, aiming to recapture the platform's former glory. The chapter culminates in Bebo's acquisition by Twitch, examining the lessons learned throughout their journey in the dynamic world of social media.
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