8min chapter

Better Offline cover image

Everything Is Advertising with Ryan Barwick

Better Offline

CHAPTER

Navigating Advertising and Content Challenges

This chapter discusses the difficulties media companies face in balancing content creation with advertising pressures, particularly the reluctance of advertisers to associate with controversial news. It delves into the impact of ad dominance on journalistic integrity and examines the evolving advertising landscape, with a focus on social media platforms like TikTok.

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