
Data-driven Campaigning with Polling and Focus Groups in American Elections, with Zac McCrary
Social Media and Politics
00:00
Are You Missing Left-Handed Voters?
The buzzword has become multimodal in politics, especially as it became apparent over the last few cycles that there were a certain type of voter that was just not in the surveys to the degree they should have. The more rural, small town voter with lower educational attainment, lower social trust, less likely to take surveys and we were missing those types of voters. And if you're missing that type of voter, it was wreaking havoc on the accuracy, at least as it relates to political polling.
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