374: ‘The Paul McCartney of Car Salesmen’, With John Moltz
The Talk Show With John Gruber
How to Setup Apple Pay
Apple's not now button is a very clever way to let users know that they may want to set up Apple Pay later. It gives you some degree of confidence that if you do change your mind in the future you haven't made a permanent right decision. I think it's surprising people would be shocked at how much time Apple spends tweaking that verbiage to get it just so. The ads are weird because they're all for Apple's own services and yeah it's not like somebody else is paying for them.
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