How Long Are These Pre-Functional Vidios?

How long are these pre funnel vidios that you're creating? Good question. It really depends upon are they cold, warm or hot audiences for it. As i start bringing people down the funnel, and and re targeting and they've been watching the vidios can be longer. You want to try to keep them around 30 to 60 seconds mas top of funnel, just enough to grab their attention.