s05e109 | How Advertising Became Totally Cringe, with Isaac Simpson
Calmversations
00:00
The Power of Insights
The creative process when we're building these ideas, it works on something called insights. And one of the insights they come up with is about what men want. "Every man in the world wants to be interesting," he says. The campaign for dozakis that became a super meme is still around.
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