Zoë Rose ‘Design Through Time: Unraveling the Evolution of Methodologies and Frameworks’
The Human Centered Design Podcast (Premium)
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The Brainstorming Process
In the fifties, what does it look like then in the US? So who is leading the way? Who's doing the interesting work in the 1950s as regards to progressive design methodologies? Right. The person who's actually doing a lot of the kickoff work around what will eventually emerge into academic research based study of creative thinking is actually the guy who came up with brainstorming. Alex Osborne. He's an advertising executive like full. You've got to think like cigar chomping madman sort of a situation. Yeah. And he developed into the process which he later wrote a book about and that book was called applied imagination in 1953. That introduced the world or mostly America
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