You're subliminally getting into their mind because that's the last escape people have from the culture of advertising is sleep and we need to end that. If you can find podcasts that put people to sleep, yeah, some would argue that mine does. And then you put ads in people's heads while they while they sleep and then they wake up and they're like, it's like progress. It's like MK ultra programming, ultra programming. So now your what is the next iteration of you could because you're doing fully loaded. Do minor league baseball stands starting at Forest Hills. We ended the gorge and we're doing arenas and minor league baseball stadium.