2min chapter

Founders cover image

#118 Forty Years With Henry Ford

Founders

CHAPTER

Ford Only Had One Idea

Henry Ford had to contend with board of directors split over whether to build a high priced or low priced car. With a few exceptions, the motor car of those days was like a box at the opera. It was a showpiece for the wealthy. Ford believed the company should stake its future on a low cost quantity to produce machine. He did not know what he did not know. He just had this idea. He's going to grow up and fumble towards it.

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