2min chapter

Masters of Scale cover image

Bill Gates: How to accelerate history (Part 1)

Masters of Scale

CHAPTER

Developing Two Similar Products in Parallel Means Duplicating Work

Mstas was totally text based. To run programs, user had to remember text commands and enter with the keyboard. The graphical interfaces popularized by apple were winning consumers hearts and minds. In 19 85, microsoft and i b m began to work on a graphical inter face named o s two. But bill could see another inflection point coming, one in which i b m was no longer the dominant player.

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