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The Elgin and EL TOPO plunge NYC into "Midnite Madness"

MUBI Podcast

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El Topo at Midnight, Too Heavy to Be Showed Any Other Way

Shekakin says there were just two challenges, marketing the movie to a counterculture that didn't like being marketed to. He wanted to keep it away from having a regular open where critics would come and maybe killd the shol. Andin a very smart showman he took out an ad, little ed in the village. El topo at midnight, too heavy to be shown any other way. Was there graphic or anything? No, no. Turns out that was plenty.

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