The Jejun Institute

Jeff Yang: The Jejun Institute is a puzzle, and you have to want it enough or be curious enough to go deeper every time. He says play has a very specific purpose in not just human life, but mammalian life. And perhaps beyond that, play is something that is meaning making; we create a magical circle of understanding where different rules apply. Yang: I think the idea that we're playing upon archetypal subconscious energies that activate us in ways that we're not fully aware of are also part of this project.