469 – Shortcut Your Startup with Courtney Reum
The How of Business - How to start, run, grow and exit a small business.
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The Importance of Market Research in a Successful Business
The startup switch up is when you take a different approach to what might be a typically common myth or known or previous way to do things. Most people go into something without actually doing thorough enough market research, he says. "There's a fine line between knowing so much and a little bit of innocence and ignorance is bliss with actually doing enough"
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