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Peter Fader | Wharton School | The Warby Parker Case - I Can See Clearly Now With My CLTV Glasses On

CMO Confidential

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Intro

This chapter explores the Warby Parker case, highlighting the critical role of customer lifetime value (CLTV) in effective marketing strategies. It demonstrates how innovative customer engagement methods have enabled Warby Parker to successfully disrupt the eyewear industry.

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