Creating Lovable Experiences Through Innovation Simplicity
Banking Transformed with Jim Marous
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Identifying a Reducing Refrigeration Point
There are a lot of friction points, but i think one of the most important a thing we need to consider as an organization is that we should n't look at specific friction point. For instance, when we were digititing something ta the buying a platfor like a, you know, in order for people to buy investment product. I mean, initially we were very obsessed with, how can you make this thing simple? You know, what whatar the friction point? But then when we looked at our customers journey, their journey never starts in bying. And this was a big shift in our one of the project that youar really looking in certain specific areas of or journey. Maybe
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