5min chapter

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Global Growth Needs a Local Approach

HBR On Strategy

CHAPTER

The Rise and Fall of Uber

Uber disrupted the taxi market in New York City. Taxi cab owners and local government officials were mobilized against Uber. Mayor De Blasio introduced a bill to put additional restrictions on Uber that would make them look more like a traditional taxi operating model with limited number of licenses, strict requirements for reporting. But while all this is playing out, they're not turning their tails and running. They're continuing to expand into other parts of the world.

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