Uber disrupted the taxi market in New York City. Taxi cab owners and local government officials were mobilized against Uber. Mayor De Blasio introduced a bill to put additional restrictions on Uber that would make them look more like a traditional taxi operating model with limited number of licenses, strict requirements for reporting. But while all this is playing out, they're not turning their tails and running. They're continuing to expand into other parts of the world.
Harvard Business School assistant professor Alexander MacKay studied Uber’s strategies as it entered new markets around the world. He wanted to understand how global businesses can scale fast and survive for the long run. MacKay tells Cold Call host Brian Kenny that Uber adjusted its strategies to meet the specific challenges posed by competitors and regulators in six global markets: New York, Bogota, Delhi, Shanghai, Accra, and London.