Scaling to $1M on TikTok Shop (Brand Playbook)
Brandfathers
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Navigating TikTok Shop Dynamics
This chapter explores the relationship between brand accounts and creator partnerships on TikTok Shop, focusing on the balance between investing in advertising and managing creator commissions. It emphasizes the need for brands to develop dedicated content teams and adopt a multifaceted marketing approach to build trust and authenticity while achieving long-term success.
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