Paid Versus Organic Growth - The Pros, Cons, and Mistakes

I would never put paid behind an organic piece of content that is underperforming because, again, paid is just going to give you reach. You can also use paid for cold audiences to effectively if you know how to tell stories. If you've reached a generalist audience, like you said, it may not be your ideal customer. Have you found it to be effective though is retargeting lower cost in that case? And I watched a training video from you where you broke down a case study of Encina being in whatever brand and having just kind of a wide entertaining far reaching viral piece of content first. Can you tell that story and maybe illuminate a little bit more on that? Yeah