Too many law firms are still guessing what their clients actually care about.
They talk about themselves. Their credentials. Their features.
But not their clients’ real fears, needs, or goals.
And in law, where trust is everything, that’s a costly mistake.
In this episode, I'm sitting down with Alana Sparrow, Chief Branding Officer and Co-Founder of The Foundry for Art Design + Culture, a creative agency that helps businesses build bold, human brands that actually connect.
We dive into why most legal messaging falls flat, what branding really means beyond logos, and how law firms can build trust by actually listening and mirroring the language their clients are already using.
Alana shares her honest take on the problem with overly polished legal brands, why LinkedIn isn’t always the best place to listen to your audience, and how empowering your people to show up online can be a game changer.
Aircounsel has been kind enough to sponsor this episode.
And I’m excited to spread the word. It’s the most sophisticated contract drafting software I’ve used.
To get your free 7-day trial, go to the description of this episode.
Give it a go and let me know how it changes your workflow.
TRY Aircounsel here:
https://lawyers.aircounsel.com/morethanalawyer
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