How Dyson uses the illusion of effort to set expectations of excellence
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Illusion of Effort and Its Impact on Consumer Perception
This chapter explores how the perception of effort influences consumer opinions, using Dyson and a case study of Black Sheep Vodka as key examples. It highlights how belief in substantial design effort can significantly enhance product ratings and perception across different industries.
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