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#292 Rory Sutherland - Master Sales & Marketing in 72 Mins

Kickoff Sessions

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The Psychology of Guarantees and Consumer Choices

This chapter explores the role of guarantees in business, highlighting their authenticity and the moral responsibilities brands have toward consumers. It examines the psychological aspects of consumer behavior, including payment preferences, delivery expectations, and the impact of immediate value delivery. The discussion emphasizes the importance of understanding consumer psychology to enhance satisfaction and optimize marketing strategies.

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