Brian Underwood on Prüvit’s Acquisition by Herbalife, the Future of Wellness, and Building an Iconic Brand
Entrepreneurs on Fire
Navigating Acquisition and Innovation in the Wellness Industry
This chapter explores the significant acquisition of a wellness brand that thrived before being bought, emphasizing the need for innovation and adaptability in a post-COVID market. It also shares key lessons on building relationships and navigating corporate culture during acquisitions.
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