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Brian Underwood on Prüvit’s Acquisition by Herbalife, the Future of Wellness, and Building an Iconic Brand

Entrepreneurs on Fire

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Navigating Acquisition and Innovation in the Wellness Industry

This chapter explores the significant acquisition of a wellness brand that thrived before being bought, emphasizing the need for innovation and adaptability in a post-COVID market. It also shares key lessons on building relationships and navigating corporate culture during acquisitions.

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