The way to create great content is to not create anything. The use for content early on usually has a whole lot more to do with your product than with the content itself. Nobody wants to hear your voice in you. You can create content that gets you customers. We're talking about useful content in the truest sense of the word.
Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?"
Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC.