In this episode, Robbie walks you step‑by‑step through how he leads the first conversation with a potential coaching client - with authenticity, honour and integrity, and without being salesy or pushy.
Packed with clear guidance and real‑world examples, you'll learn how to:
Prepare clients in advance and set expectations before the call
Model leadership in the first conversation to build credibility and trust
Guide the conversation through contracting, coaching, and honesty
Lead naturally toward a decision: no pressure, just clarity about what comes next
If you’re tired of ‘discovery calls’ or ‘coffees’ that feel awkward or wind down without clarity… this episode is for you.
Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here.
Buy The Coaching Business Flywheel Booster Pack - including all the emails Robbie sends to his clients at every stage of his business, plus a flowchart, coaching agreements and his favourite emails for creating clients.
For more information about Robbie, visit https://www.robbieswale.com/
Read more about The Coach's Journey at www.thecoachsjourney.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.
THINGS ROBBIE MENTIONED THAT YOU MIGHT BE INTERESTED IN
The Coaching Business Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel
The Coaching Business Flywheel Booster Pack: https://www.thecoachsjourney.com/the-coaching-business-flywheel-booster-pack
The video version of this episode: https://youtu.be/ub_gFNZ8bsY
Episode #8, containing this and lots more nuts and bolts of coaching: https://www.thecoachsjourney.com/podcast/robbie-on-structure-first-conversations-marketing-price
My video about contracting as a coach: https://www.youtube.com/watch?v=yhjuhKWx9iA
Phil Bolton on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-2-phil-bolton-from-forensic-accountant-to-the-go-to-career-coach-in-london-and-on-to-work-with-ceos-mds-and-founders
Rich Litvin: How To Coach Someone You Don't Yet Know - https://www.youtube.com/watch?v=A1mBCDWOX-I
Jamie Smart on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-16-jamie-smart
Giovanna Capozza on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-20-giovanna-capozza
Rich Litvin: The Art of the Proposal: https://www.youtube.com/watch?v=BjwzfLIA8w0
