Improving Marketing Funnels and Dealing with Investor Backouts

In 2012, Spencer Thompson founded Sokanu, a career assessment platform aimed at replacing the outdated assessments that existed at the time. Sokanu's "Career Explorer" quickly became one of North America's most prominent assessment tools and was adopted by the U.S. Government and top colleges around the world.

The assessments were a huge hit with job seekers, yet Thompson struggled to generate sales. Rather than fix his revenue model, Thompson looked for an acquirer who would value his enormous user base. Soon after, Sokanu received a lucrative acquisition offer from Penn Foster, an online educational institute.