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Growth of Marketing - What You Can Do to Make It Work for You
Growth of marketing, that's a lot of just analyzing what's already out there. Operations is like, how do they build the company? How long can they last with the cash on hand? What chunk of their market is really up for grabs? There's a whole bunch of stuff in here. This section is focused on identifying how likely certain competitors are to be successful and where the gaps are in their strategy. And then I'll talk about this critique in a second because it was kind of a new thing for me.