Stop Testing New Ad Creative
The Andrew Faris Podcast
00:00
How to Test Broadly and Generate a Wider Range of Potential Outcomes
If a brand is just losing money, that's the time when I'm thinking about testing as broadly as possible. You need to test broadly and you need to think about specific angles for specific customers. The ability of Facebook to scale the volume rapidly of the one that hits means that you can inject a bunch of profit into your business really, really fast.
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