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6min chapter
Combining Qual & Quant - Jeff Sauro, MeasuringU
Mixed Methods
How to Make Personas More Scientific
Sally Kohn: How to make personas more scientific is a topic for today's show. She says the idea of interviewing, observing and building personas instead of using qualitative methods can be helpful in creating better products or services. Kohn: People are comfortable with this idea but it's hard to differentiate what variables really matter when you've got things like people's proclivities on your side.
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