You Be Broin Hay, I Got Igo to Wumpers

When i work with actors, i always make them actually point out who they're talking to. Like last week i did one for a baby product that helps like improve your breast milk. She's like, ok, my sister, k what's your sister's name? Loretta. This whole thing, you got to be talking to loretta, right? And it works. Why is that so important? Because she could actually imagine herself saying this to her sister. If you can nail the scrap, like, you've really come a long way with it, right? and then it can sort of scale.