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Nike
Acquired
The Futures of Sports Marketing
Nike had their own stores always, but they also sold through retailers. Phil comes up with the idea because remember he's got the niche show UI partnership,. But financing is still like he's scarred by this. So he goes to the retailers and says, if you commit and pay for your orders six months in advance, Blue Ribbon will give you a 7% discount. And we're going to call this the Nike futures program. It's Phil like basically inventing sports marketing.
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