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3min chapter
Crafting a Persuasive Sales Pitch (Part 2)
Positioning with April Dunford
Building a Story Brand: How Donald Miller Simplifies the Story Brand Structure
Donald Miller: The concept of hero's journey has been around since the 1800s. He says it is a storytelling structure that can be used to tell stories about customers and products. But he says in sales calls, there are no easy ways to talk about value or differentiation. "It worked really good for a customer case study," but not so well when trying to sell people on your product said Miller. 'Here's the value we deliver that no one else can'
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