Leveraging Facebook & Google for Organic Growth
Chew on This - Digestable DTC Content
Intro
This chapter explores the strategies employed by a health and wellness brand to measure success across digital marketing channels. It highlights the role of data analytics, customer feedback, and effective growth and retention strategies in achieving business objectives.
π° Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history π https://tmrwbrand.getrecharge.com/ π Recharge - The subscription management platform that powers the growth and retention strategies of more than 20000 brands. Learn How Recharge Can Help Automate Recurring Payments & Billing for Your Ecomm Business π https://hubs.ly/Q02Hf0GN0 πΏ Cymbiotika - Cutting edge, pure products that improve energy levels, focus, physical stamina & overall health. Unlock your full potential today! π https://cymbiotika.com/ In this episode of Tomorrow Brand, Ash is joined by Sal Aziz and Jared Radtkey, CMO and CTO of Cymbiotika, a health and wellness brand that started as a DTC company in 2018 and has since grown into a multi-channel business, including retail and subscription services. The conversation highlights Cymbiotika's organic and paid marketing strategies, influencer marketing, and how they use technology to build a strong brand and retain customers. π€ Focus on Organic Growth: Cymbiotika focused on organic growth strategies like influencer marketing and podcast partnerships early on, building authentic relationships with influencers who genuinely care about the brand and its products. π Data-Driven Approach to Tracking Success: Cymbiotika uses a multi-platform approach to track marketing success, and they also rely on customer surveys and interviews to gather valuable insights. π Customer-Centric Retention Strategy: Cymbiotika built a robust subscription program, incentivizing customers to stay active through tiered pricing and a comprehensive rewards program, including challenges, badges, and a strong community aspect. π€ Leveraging AI to Personalize the Customer Experience: Cymbiotika utilizes AI to personalize product recommendations, better understand customer health goals, and improve customer service. π Future Focus on Retail and Data Integration: Cymbiotika is expanding into retail while continuing to invest in data and technology to create a seamless customer experience across all channels. 0:00 - Intro β1:03 - Subscription strategy in DTC β2:19 - Background in technology and advertising β4:11 - Understanding customer needs through education and storytelling β6:00 - Building a solid foundation in the first months of a business β7:10 - Early engagement with influencers through affiliate programs β11:00 - Authentic relationships with affiliates β13:00 - Hard work and storytelling in marketing β18:50 - Retaining subscription customers through education β21:11 - Educating customers about product benefits and usage β24:46 - Building good customer habits and engagement β25:11 - Gamifying the learning experience β26:00 - Earning badges, fostering community and brand affinity β28:01 - Analyzing customer flows and AI for education and engagement β30:02 - Maintaining customer retention and reducing churn β32:19 - Deeper discounts for loyal customers β34:14 - Quick engagement with VIP customers increases LTV β37:03 - Direct communication with customers builds trust and loyalty β40:01 - Technology integration for responsive marketing strategies β46:35 - Retail integration to enhance customer experience 47:34 - Final chews Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc
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