Product Led - Customer Experience

The product is the customer experience, kind of just like you said that your product is the company. And this begins with getting closer to customers and understanding what they want. There's no replacement for watching a user, user softwarees wet. It's like a think aloud. The great product lies in understanding what your users are going through. You can do it on something you've built, or even recently done it onsomething youve built years ago.