The Danger of Being Too Process-Driven in Investigative Work

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🚀 Is talent about flow or grind? In this clip, Rory Sutherland unpacks the myth of “effortless genius” — from Mozart’s fluency to Beethoven’s brute force, and Da Vinci’s four-hour bursts of brilliance. He draws a striking line between creative process and intelligence strategy, showing how the best breakthroughs — in art, advertising or espionage — often come outside of the process, not from within it. From Tarantino’s poolside scribbles to Bletchley Park’s eccentric hiring methods, Rory argues that distraction isn’t procrastination — and that forcing creativity into procedural neatness is a fatal error. 🧠 ON THE MENU: 🎼 Mozart vs Beethoven: effortless genius or deep wells of work? 🖋️ Did Shakespeare really write without blotting a word? 📚 Why judging talent by output might be the only thing that matters 😵 ADHD, flow states, and Rossini’s lazy brilliance 🎬 Tarantino’s 4-hour rule — and the power of soft creativity 🛁 Why Archimedes didn’t have the idea in the bath — but getting into it 📦 Stacking the dishwasher as a gateway to insight 🕵️‍♂️ Bletchley Park’s “hire first, define later” philosophy 📊 Why hierarchical structures fail in pattern recognition work 🔍 Intelligence as creativity: GCHQ, Turing, and flexible working 🚫 The danger of defining success too early in creative or investigative work 🔓 How repetition made Enigma codebreaking possible Essential viewing for creatives, founders, and anyone who’s ever been told to “trust the process.”