Ghost - How Long Have You Been Using Your Industry Domain Knowledge?

I think this also comes back to what we were talking about earlier in terms of having that deep experience of a particular industry. What you build inherently touches on the key pain points and it will avoid the things which are unimportant so that when people do arrive and read about the idea or see it for the first time or whatever, it has a very, very high chance of resonating. Was there a point during running Ghost where you were no longer kind of coasting off of this old knowledge and you're having to learn a whole bunch of new things? Yes, definitely. And I almost don't think that's something you can plan either just kind of happens or doesn't happen depending on