Ep. 300 – SaaS Academy COO, Matt Verlaque
Second in Command: The Chief Behind the Chief with Cameron Herold
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The Importance of Marketing Automation in Your Business
The sequencing is really important especially if you're at an earlier stage so we do with that is in our like application process which is what happens after you say download a lead magnet or say you want to talk to one of our team. We'll ask a couple of we call them funnel filters right a couple of questions like are you a CEO or founder and then based on how they answer those questions will route them different places. All of that's fully automated, just routing based off the question is a little bit of JavaScript whatever. It could have a five six figure impact on the company. Pretty fast.
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