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Customer-Centered Innovation by Amazon Web Services PM

The Product Podcast

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M B P Is Not Abort, a Proof of Concept

Most big companies cannot really build that fast because their focus and the target customers are intirely different. Most companies are thinking about innovation labs and so on right now, in order for them to be quickly adaptable. M b p is not abort, a proof of concept where you prove your product works. It's abort, saying it it works better than anybody else, otherwise it dis ah. And then the last one is mb i understand that m b p is all ober quick winds so that you can get more budget for building your product. Ah, and but iu should not think about it as experimentation. It is a quick wind, but you're not experimenting. You

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