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TKE: Rewriting the rules, with Dale Vince, Ecotricity founder
Beautiful Misfits
Do You Live to Eat or Do You Eat to Live?
"i eat to live, and think it's a really important question. We do make money, but we very much eat to live," he says. "We don't live just to make that money", adds the former traveller. ' purpose is almost the most important thing,' insists Mr Mowbray.
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