Who Buys Licensed Content

What if you could get paid not to sell more… but to license what you’ve already created?

In this episode, I chat with April Beach—business strategist and licensing expert—about how to license your IP (think: courses, frameworks, trainings) to companies who will pay 8 to 10 times MORE than your regular buyers.

April has helped entrepreneurs land licensing deals with brands like MAC, Estée Lauder, and universities worldwide—often earning $50K to $100K+ per deal.

We dive into:

• What licensing actually is (and why it’s not just for the “big” players)
• How to know if your content is licensable (hint: it probably is!)
• The difference between selling to an end-user vs. licensing to a buyer
• How to protect your IP, price your offer, and pitch with confidence

If you're ready to scale smarter—not harder—this episode is your permission slip to unlock a new revenue stream and reclaim your time.

📣 Let’s license that magic you’ve been sitting on.

Click >>PLAY<< to hear all of this and:

[00:02] Why licensing might be your most profitable untapped revenue stream

[05:45] What Is Licensing (and What It Isn’t)?

[12:58] The #1 Mistake Entrepreneurs Make Before They Try to Scale

[20:15] How Licensing Lets You Scale Without More Content, Followers, or Hustle

[27:35] How April Helps Entrepreneurs Package Their IP for Licensing

[31:20] But Who Buys Licenses? (And Why Would They?)

[36:04] How Licensing Helps You Work Less and Serve More

[47:02] What Needs to Be in Place Before You License Your Content

Listen to Other Episodes You Might Like:

• How to STOP Playing Small and Step into Your Purpose
• My (Un)Sexy Strategy for Business Growth
• 5 Mindset Shifts for Business Growth

Connect With April Beach:

Website: https://www.aprilbeach.com

Instagram: aprilbeachlicensing

Facebook: April Beach Licensing

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode599

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